November, 2018
Putting your property on the market can be an exciting but also daunting experience. In order to sell your home quickly and for the best possible price, you need serious prospective buyers to organise viewings.
With this in mind, here at Oscar James, to help you attract as many potential buyers as possible, we have compiled some top tips and advice on how to get more viewings for your property.
Instruct the right estate agent
Appointing the right agent is crucial. It’s important to work with a company that is part of the local community and knows the area well. If results are coming up dry, you will want to speak with your agent to see what else they could be doing to market your property more effectively.
A good agent should keep in touch regularly and provide feedback on viewings and any progress being made. If you find that your agent is no longer suitable for your sale, it might be worth looking for another agent instead.
Reassess your photos
Most buyers typically begin their property search online, so the first glimpse they will get of your home will be through your online photographs and description. When it comes to images, there will always be one or two which attract the most attention and show your home in its best light – these should always be displayed first on your listing.
While it’s hard to be objective about your own home, your agent can help you to make sure that it looks as appealing as possible. If your property has been on the market for a while, have a look at the listing and see if you need to freshen up the images or take some new ones.
If you sell a property with Oscar James, you’ll have access to our own professional photographer who will be able to take the images that show your property at it’s very best and attract prospective buyers.
Consider premium listings
Property portals like Rightmove offer paid-for added extras to help a property listing stand out from the rest. This means your property is more likely to attract the viewer’s eye, giving you a better chance of receiving enquiries and viewings.
A premium listing is usually identified by a symbol or different coloured background, more photos and added information.
Meanwhile, a featured listing takes the form of an advert and will appear at the top of a search results page. As these can increase interest in your property, you may want to talk to your agent about going down this route.
Here at Oscar James, we include premium listings as standard for all of our property selling clients to ensure that your listing gets maximum exposure.
Change the asking price
This doesn’t necessarily mean raising or reducing the price you want to achieve for your home. In fact, it’s how you present the price that can change the prospective buyer’s perception. For example, showing that you’re open to negotiating by stating ‘offers in excess of £380,000’ instead of setting the price at a firm £390,000.
Of course, your agent will be able to provide the best price advice thanks to their knowledge of the current local market. As pricing is so important to the outcome of a sale, we make sure that we are in constant contact with our vendors regarding pricing.
Thankfully, now is still a good time to have your property on the market, as many people will be looking to kickstart their property search with the hope of moving in the New Year.
By taking the above advice into account, you can improve your marketing campaign, gain more viewings and, eventually, secure a good offer from an eager buyer.
For more guidance on selling a property in in Northampton, Kettering and Burton Latimer, please don’t hesitate to get in contact with us.
Additionally, you can see how much your home could be worth on the current market by booking a valuation today.
